Curated Custom Blend Makeup:
No two complexions are exactly alike.
Why should their makeup be?
Traditional cosmetics ask clients to choose the closest match from a predetermined selection. Curated takes a different approach.
Through professional consultation and custom formulation, Curated allows beauty professionals to personalize complexion products around the individual—from shade and undertone to coverage, finish and more.
YOUR SHADE
Custom-matched to skin tone and undertone.
YOUR COVERAGE
From sheer and natural to more perfected coverage.
YOUR FINISH
Personalized for the look and feel the client prefers.
YOUR FORMULA
Adjusted for individual skin needs and desired results.
Makeup Made Personal.
SHADE • COVERAGE • FINISH • FORMULA
FOUNDATION • CONCEALER • TINTED COMPLEXION • BLUSH • BRONZER • HIGHLIGHTER • EYE COLOR • LIPSÂ
Curated transforms cosmetics from an off-the-shelf purchase into a personalized beauty experience.
Through consultation, color matching and professional formulation, your Curated Artist creates cosmetics designed around you.
From custom foundation blended to your unique shade and undertone, to personalized concealers and lightweight tint enhancements. Our range extends to cream blushes, bronzers, and highlighters, each formulated to beautifully complement your individual complexion with a touch of luminosity.
More Than Makeup.
A New Experience for Your Clients—and Your Business.
Curated gives beauty professionals a way to offer something clients can’t simply order online or pick up from a shelf: cosmetics created specifically for them.
Differentiate Your Business
Build Client Loyalty
Offer a highly personalized service that sets you apart.
Once clients experience their own custom formula, they have a reason to return.
Create Repeat Revenue
Custom complexion products naturally lend themselves to reorders and additional personalized products.
Expand Your Expertise
Add professional formulation and custom color matching to your service offering.
We Don’t Just Give You Products.
We Teach You How to Create.
Curated professionals receive education and tools designed to build confidence in consultation, color matching, formulation and growing a custom-blend business.
Curated Artist Certification
Professional education in the Curated formulation method.
Consultation + Formula Tools
Resources for consulting, formulating and recording client recipes.
The Curated Formulation Guide
Your step-by-step reference for creating personalized products.
Business-Building Resources
Tools designed to help turn Curated into a profitable part of your business.
The Curated Formula Vault
Professional formulas and inspiration to expand your offerings.
Ongoing Education
New formulas, product education and professional resources as Curated grows.
CONSULT
Understand the client’s complexion, preferences and goals.
From Consultation to Custom Creation
1
MATCH
Identify skin tone and undertone.
2
CUSTOMIZE
Adjust shade, coverage, finish and formula.
3
CREATE
Blend a personalized product—and save the formula for future reorders.
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